Acquisition adds virtual reality to Madison’s suite of simulation-based medical education

November 14, 2024

MOUNTAIN VIEW, CA – Madison Industries continues to make the world safer, healthier and more productive with its acquisition of SimX, a pioneer in fully immersive VR medical simulation solutions for nurses, physicians, EMS, military personnel and other healthcare professionals. SimX was founded by clinicians and continues to be operated by clinicians who want to provide more effective and efficient medical training.

“The world is facing a shortage of clinicians and this will only get more acute in the coming years,” said Larry Gies, Madison founder and CEO. “The SimX platform is built to provide more accessible simulations with the highest efficacy imaginable. SimX is making the world safer, healthier and more productive.”

Founded in 2013 and headquartered in Mountain View, California, SimX brings fully immersive virtual reality to medical simulation education and training. The SimX platform allows learners to interact with dynamic patents, tools, and environments to gain and retain knowledge real-time.

“There are more than 250,000 deaths each year caused by preventable medical errors,” said Dr. Ryan Ribeira, SimX founder and CEO. “SimX shares Madison’s mission to make the world safer, healthier and more productive by giving healthcare a platform that increases the number of students they train and the efficacy of that training.

SimX has been improving patient safety for over 10 years with its partnerships with leading medical schools, teaching hospitals, universities, nursing schools and EMS training centers.

“SimX provides immersive virtual training based on real-life scenarios,” said Dara Wright, CEO of Madison Medical. “The SimX platform allows students and professionals to gain the experience they need to more effectively treat patients. This creates better outcomes for patients while solving the nursing shortage.”

About Madison Industries

Madison is one of the largest and most successful privately held companies in the world. Madison builds entrepreneurially driven, branded market leaders that are committed to making the world safer, healthier and more productive by creating innovative solutions that deliver outstanding customer value. The team at Madison is committed to building something truly remarkable that long outlasts them while coaching others to reach their highest potential. Please visit us at www.madison.net.

About SimX

SimX is a virtual reality medical simulation platform that is used around the world and by top institutions including Mayo Clinic, Stanford, NYU, University of Pennsylvania, the US Air Force, and many others. SimX is the world’s most comprehensive virtual reality medical simulation training platform and home to the largest library of VR-simulated patient encounters. Developed by clinicians for clinicians, SimX is currently used to train doctors, nurses, EMS, healthcare providers, and military personnel to prepare through more accessible, immersive, and affordable simulated patient encounters. For more information about the SimX System, visit https://www.simxvr.com/.

Contact: Matt Huser – Madison Industries +1 404 368 7620 [email protected]